How to run profitable events to be seen as a thought leader

Sarah Harding presenting to Profitable Marketing Event in Sydney CBD on the 10th of July 2018.

Things to focus on when running and implementing events into your marketing to grow your business and lessons learnt along the way.


8 key things to get right when running profitable events


80% is attracting the right people into the room

20% is running a highly valuable event and following up


ØCasual events tend to not deliver results

ØFinding appropriate people to collaborate with

ØStick to an agenda ….

ØIntegrate activates and regular networking breaks

Ø Always gather feedback and follow up with attendees after event

ØExpect 50% of RSVP’s to turn up – may be higher if paid event – always make calls before an event

ØRecord event & promote on social media – Facebook, Instagram, snapchat, LinkedIn, Facebook messenger ..

ØBe clear on who your audience is - your group won’t grow if you continue to just invite the same old friends  work with the right people!!


Presentation uploaded to Facebook - click on the links below for the presentation along with the slides.


For any questions please do not hesitate to send me an email at [email protected]



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